Microsoft $1 Billion Windows 8 Ad budget is empowering many creative ideas and campaigns – out in last 2 weeks since the official launch of Windows 8 OS. In spite of being under legal fire for “Live Tile” functionality, company is projecting and making best use of it through various promotional campaigns across the globe; probably a sign of Microsoft’s confidence to win the legal battle.
Continuing the initiatives without any much hassle, Microsoft recently partnered with “Datarock” – a Norwegian rock band – to astound and to get eye balls of Oslo residents through innovative setup of Live Tile.
Though the whole campaign is not much driven and controlled by any tech intelligence or controller, but the overall experience of the campaign resulted in a ‘shock wave’ form – something you can clearly notice in below video.
http://www.youtube.com/watch?v=mof-Dq3hvWs&hd=1
Though, the overall campaign was designed in quite controlled environment but unlike other campaign, this one carries a bit of risk as the giant board suddenly fall flat on you – leaving your coordinates holed. However, one should be strong heart person to test their nerves with any similar experience. Definitely, a big no for light-heart people!!
