For the first time in the U.S. history, Apple succeeded to grab second notch in terms of smartphone market share (on the basis of shipments) in three months of average period ended this October 2012. A digital market analysis company–comScore–had just released key trends in the U.S. mobile phone industry between August and October 2012. Samsung succeeded to sustain its supremacy in the country with 26.3% market share in terms of shipments, up 0.7% compared to July this year.
Apple appears to have begun narrowing the gap on the back with its iPhone 5, which went on sale in late September this year in the U.S.. The company could ship just 6 million units of iPhone 5 in three month average period ending October 2012, despite it managed to snatch second position from LG. Really, the period was not good enough for LG, saw a dip of 0.8% points from 18.4 in July 2012 to 17.6% in October this year. However, Motorola and HTC were among the top five OEMs during the same period, both showed off slight drops during the period.
In three month average period ending October, Apple demonstrated highest growth rate among all OEMs in the U.S., representing 1.5% rise in market share. On the other side, market share of HTC and Motorola declined by 0.4% and 0.2% in three months average period ending October 2012, compared to the same period ending July this year.
Google’s Android continued to lead among Smartphone platforms with 53.6% market share, followed by Apple’s iOS with 34.3%. Android reported highest growth rate (1.4%) during three month average period ending October, followed by Apple with 0.9%. While on other side, market share of major smartphone platforms including RIM, Windows Phone and Symbian dropped by 1.7%, 0.4% and 0.2% respectively during the three months of average period ending October 2012, compared to the same period ending July this year.
Interestingly, Apple’s iPhone 5 is currently considered as one of the most demanding gifts for this holiday season. It’s also true that iPhone 5 has fueled Apple back to the second top OEM of the U.S. Smartphone charts. Now, the device is world’s fastest selling device and we could expect a better shipment in coming holidays. In other words, we could see a good opportunity for Apple to retain its position in the market in this quarter.
In Q4 2012, it will be interesting to see the shipments of Android powered Nexus 4, manufactured by LG. Of course, LG has strongly betted on its Nexus 4 device, which seems incredibly popular. More importantly, the device is currently facing challenges of short supply. It’s also true that LG was second largest Smartphone vendor in the country till the end of July this year, and it could leverage on the sales of Nexus 4 to regain its market share.
However this time, it’s very tough to find out whether Apple will win the race in the U.S. in Q4 2012 or LG does. The reason is quite obvious that both the manufacturers have almost same market share in the U.S. in terms of Smartphone shipments–Apple is at #2 with 17.8% market share, while LG is at #3 with 17.6%.