Majority Of Users Access Social Networking Sites Through PCs: 96% PC Users In Europe And Latin America
Smartphones and Tablets are now among most important commodities for users, determining items’ research before purchase, physical items purchase, mobile payments and more. We have already shown off participation of smart devices (smartphones and Tablets) on Thanksgiving day, Black Friday and Cyber Monday.
Using their smart devices, people are now accessing the web more frequently and for longer periods. Besides smart devices, gaming consoles and smart TVs have also become important web traffic generator today. According to a Nielsen’s recent report, social networking sites now are primary sort of things for internet users that account for considerable web traffic generation.
In the U.S., internet connection through PC dropped 4% by July 2012 compared to the same month of the last year, while internet access via mobile web and mobile app grew up by 82% and 85% respectively. In addition to this, overall time spent on the internet in July 2012 also surged by 21% to 520 minutes a month, and 17% of PC consumers in the country spent most of their time on Facebook.
In the U.S., 85.5 million users were accessing social networks via mobile apps in July 2012, up from 44.8 million in July 2011. On the other side, 81.1 million users were using mobile web for accessing social networks in July 2012 compared to 43 million in July 2011.
Facebook’s PC audience in the country decreased by 4% in July 2012 compared to the same month of the last year, while Twitter, Google+ and Pinterest’s audience using PC grew by 13%, 80% and 1,047% respectively during the same period. On the other side, Facebook app and mobile web audience increased by 88% and 85% respectively during the same period–thanks to Facebook’s strategy to monetize its mobile platform. In the U.S., Pinterest is still massive force online, especially among women.
In the U.S, a significant number of users often use to access Twitter while they are watching TV. However, 47% of users in Asia-pacific region use to access Twitter while watching TV, whereas 63% of people in the Middle East and Africa chatting online while watching TV.
It’s important to know that Nielsen has conducted the survey on more than 28,000 global consumers. The survey report reveals that 96% of users in Europe and Latin America access social networking sites through their PCs, followed 93% and 91% of users in Asia-Pacific and Middle East/Africa.
Users also access internet more frequently from internet enabled TV and Game console. In Asia-Pacific countries, 9% and 5% consumers accessed internet through Internet enabled TV and Game console respectively by the end of July 2012. However, the figure of internet access through internet enabled TV and Gaming console in the European countries was little less compared to Asia pacific; just 4% and 3% users in Europe accessed internet through internet enabled TV and Gaming console in July 2012.
It’s pretty much clear that Internet enabled TV, Gaming console and smart devices are now often use to access internet. This time, users are more interested to invest on online shopping through their mobile device. According to Nielsen’s another report, mobile shoppers in the U.S. are likely to use their device for in-store activities. Furthermore, 78% of mobile shoppers admit that they use their Smartphone for finding a store, while 63% have accepted that they use their smartphone for finding prices online while shopping.