Why Should Marketers Focus On Social Media Mobile Marketing ?By Shilpa Shree on January 22, 2013
Mobile can help you to manage social media activities despite of your busy schedule and helps in maintaining good social media reputation.
Social marketing is one of the trending marketing strategies these days also. Its also true that, one can’t just stick with your computers all day long to access these social channels. Mobile could be a best vehical to channelize through these platforms. Currently, Smartphones’ have revolutionized the accessibility of social networks. Smartphone was the most preferred by phone for advertisers in Q3 2012 with 75% campaigns. To be more specific, iPad is the most preferred device for mobile advertisers. It’s also said that, advertisers are now more focused on Apple’s iPhones and iPads than Android’s Smartphones and Tablets.
Mobile marketing is a new development in Small businesses as they are investing more of their budgets on websites and other web related features. A report found that SMBs (Small Mid-Sized Businesses) spent, on average, $1,190 in the media and marketing areas last year, up from $876 in the fourth quarter of 2011. Social media, driven by Facebook, appears to be rapidly evolving into a core medium for SMB advertising and promotion.
Why should marketers prefer social media mobile marketing ?
Convenient way to access: Target marketing by analyzing your customers
In the US, internet connection through PC dropped 4% in July 2012 compared to the same month of the last year, while internet access via mobile web and mobile app grew up by 82% and 85% respectively. In addition to this, people who access social channels like Facebook have growing immensely Advertisers have to utilize these stats and also advertisers can use users’ database in these social channels.
Target marketing by analyzing your customers:
Mobile marketing via social networking can drive targeted traffic. It eases out the analysis of customer preferences and behavior through signup and also give away users demographics. These can be utilized for personalized services.
Create trust in customers about your brand/products:
Social channels is the only way by which marketers can directly interact with their consumers (online). But we see that 73% of customer tweets are ignored by brands. It is also found that 76% of brands have impressed and magnetized the customers on at least one of the social networks (Facebook, Twitter, Instagram, Pinterest and YouTube). .
Its quite imperative that, mobile marketers have to study consumer behavior and understand the flavor of your audience. Also understand the customers expectations from the brand/product.
Create and Drives engagement:
Users will be even more excited to engage with brands if they are offered with discount coupons, freebies and so on. Its up to how good you are in creating engagement and keep the consumers in intact interactions.
Plan the future marketing strategy:
Depending upon his ROI (return on investment), the marketer can adjust his future marketing campaigns and manipulate them so as to attract more and more customers online. This is probably the greatest advantage of mobile marketing via social networks.
Utilize mobile apps to enhance social media marketing:
Utilizing apps is one of the smart way to manage social media presence in hectic schedules. Here are few interesting apps that one can use on Smartphone to improve marketing. Few apps to pen; Buffer app, Postling, Plume, Google Currents etc. These are few apps which are pretty much free to use.
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