Social media plays a key role in marketing efforts of businesses and it’s quite imperative to manage all of the social channels. Managing it sometimes seems quite intimidating due to short of money and time. In such situation, free social media marketing tools become more useful especially if they are already proved to live to users’ expectations.
There are plenty of apps which soothes you to an extent by helping your social management. These are few tools which give away some interesting features for free such as; schedule posts, connect numerous social media accounts, provide analytics, shorten URLs and most important – an inherited feature of Auto Scheduling of post marketing based upon analytic to generate the highest level of social engagement.
Here are some tools for one who are looking for  free or cost-effective social media management tool:
Hootsuite:
 Hootsuite can manage several social networking sites like; Twitter, Facebook, and LinkedIn accounts. Through third-party apps, business people can connect most of their social media accounts, from Tumblr and Reddit to StumbleUpon and Instagram. One of the finest features of Hootsuite is that one can integrate your Google+ business page. Hootsuite is one of the few social media management apps which offer any type of Google+ integration. It is the champ for most networks integrated and most options for busy business owners.
 Buffer:
The app connects to Twitter and Facebook and LinkedIn. Buffer facilitates to schedule posts and provides analytics on posts, which can indirectly hint the best subject and the best time to post to get maximum user engagement. Buffer comes with free apps, extensions etc which helps to maximize your reach to audience.
Tweetdeck:
Tweetdeck is appreciated for its versatility. It enables you to manage multiple Twitter and Facebook accounts at once. It also monitor your feeds, and display search results continuously so you can respond quickly when anyone mentions your company/brand/product.
- Provides global filter which enables you to block content you’re not interested in.
Tweetdeck’s unique feature is that it allows you to schedule tweets containing text, photos or links, and monitor Twitter interactions. Its added features include the ability to adjust font size and column width, and even change the traditional dark background of the app to light.
 Viralheat:
Viralheat is a flexible social media management tool. It connects to various networks which include Facebook, LinkedIn, Twitter and Google+. The tool offers robust analytics and has the ability to Shorten URL via Bit.ly integration and scheduled posts. The unique feature of the tool its ability of geo-target sharing to Facebook.
 Jugnoo:
Jugnoo is free for up to three members who totally manage 20 accounts, it costs $20 per month for five team members with unlimited accounts. It also comes with few interesting features like link previews and rich media embeds. The unique feature of Jugnoo is, one can also access the web, Google and social media analytics.
