27 July , 2014
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Social Media Marketing Needs Visual Aid !! [Study]

 
 
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Visual social marketing proves to be the best of all other marketing strategies. It uses videos, photos/images or any other kind of visual content which helps give out the message you want to convey. Also it is the biggest marketing trend nowadays.

Its said that 90% of the information which reaches brain is in the visual form and images in the brain are processed 60,000x faster than text information. May be, this the reason why recruiters on LinkedIn spend more time examining the picture of the candidate than anything else. Also emoticons see higher rates of interactions in marketing.

A social media and internet marketing training company, Boot Camp Digital has come up with an infographic about visual marketing. The infographic is all about visual marketing, its importance and benefits. It also shows that social media marketing is completely dependent on visuals.

Few stats from the infographic:

  • This is the best example of how visuals attract marketing on social networking sites; photos on Facebook gets more likes and shares than links. While it enhances re-tweets and sharing ability on twitter.
  • Users admire photos, 40% of people respond better to any visual information than text oriented information. The photo-sharing app – Instagram has 575 likes, 81 comments by users per second. Pinterest user count has grown 4000%  in last 6 months.
  • To make your website visual add relevant images on each page which makes it more attractive and also make sure the content you share has an interesting image.

Take a look at the infographic for more information,

 
 
 
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