Lately, Facebook Inc. (NASDAQ:FB) is working hard to provide best of user experiences by implementing cleansing process of updates and introducing new features. Many a times in the process social giant was accused of copying salient features from direct/indirect competitors. However, the Mark Zuckerberg led team is apparently committed to deliver best-of-breeds to mammoth 1.2 billion monthly active user.
The introduction of a new feature has dragged Facebook into another debate if the social media titan is running out of innovative ideas and eventually sniffing around others to fix its constant growing sustainability challenges. Today, Facebook has started rolling out another sneaked feature from Twitter that allows Facebook users to engage with most active and topics on the network. The new Twitter-style Trending Topics feature has been introduced on Facebook’s home page for India, US, UK, Canada and Australia and will go live in two weeks.
At present, this feature is in limited roll out and may take week weeks to begin in distinctive nations.
This “Trending” area which is at the right side-bar will get on most specified words and expressions on the network and draw a brief demonstration of them. This will act as a news-characteristic to draw attention on topics users are engaged with at that moment.
For instance: If Apple is drifting, Twitter does not clarify the reason behind. In any case, going above and beyond Facebook trending-section will clarify the reason for why too, so clients won’t need to ponder about the explanations.
When, anybody clicks on the pattern tag, a new page page will open with updates and mentions inlined to the topic by the user’s friends as well as others too.
This could damage Twitter exposure significantly, if Facebook’s system functions well as it is the greatest social media stage at this moment. The social media titan has been in a warmed fight with micro-blogging platform Twitter for that qualification in the course of recent years.
In the event that Facebook clients discover the Trending segment on the right sidebar of their homepage helpful, it will support open imparting and above all — make Facebook reputed to be a news hotspot for current occasions.
“Trending” will take off to all clients in the above stated nations throughout the following weeks. Besides, at present, Facebook is testing a portable rendition of the feature to make it for small screen device owners.
This is not the first time when Facebook has introduced a sneaked feature from its competitors. However, the massive growth of Facebook has abducted the exposure of existing features, users are not much aware of. “Interest List” and “Friends List” are few of these useful features being used a limited set of users, resulting in less exposure.
Though the feature is in quite an early stage but personalization is another challenge Facebook will have to come over. If users are seeing Trending Topic irrelevant to their interest or activities, it could just turn out to be a dead sea for a user who may struggle to find a trending topic relevant to his likeness.
Besides, contact-growing spamming and scamming are another challenges Facebook will have to counter. This could prove another bait for scammers to trigger ‘at the moment’ controversy by targeting trending updates for irrelevant updates.
Facebook is growing and growing exponentially and it is committed to provide a digital screen filled with relevant and meaningful updates powered by artificial intelligence. Few upcoming changes in April will make NewsFeed – the most used and highly engaged – section lovable with prominent updates.