Porn Content Consumption In India: 50% Use Smartphones to Access Porn Websites [STUDY]

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India, the world’s second-largest country by population, second largest by mobile users, third-largest by Internet population, and second largest by Facebook users, has got a new feather in the cap. But, this time it may or may not be celebrated as a moment of pride for many. India is ranked fifth on the list of countries having the most prolific consumers of internet pornography. Surprisingly, in a country where smartphone penetration (population) is mere 10%, nearly 50% of porn content consumers in India use their smartphones to access pornography.

The above findings are derived from the data provided by the world’s largest adult website PornHub – the world’s 72nd most popular website according to Alexa. While there are possibilities that statistics may not be portraying a precise picture of adult content consumption in India due to the fact that such findings are completely based on a single website data, they largely indicate the trends and consumption of adult content in India.

porn content consumption india by device

The data also highlights the low tablet adoption in India as only 2.6% of porn content consumers access it via tablet devices – much lower than the global average of 11%. While smartphone users have emerged as the biggest consumer of porn content, 47.5% of porn users make use of desktops too.

Adult content is undoubtedly the most selling content on the web. This could be proved by the fact that Sex.com is among one of the most expensive domains all the time. The domain name was sold for $3 million in June this year. Similarly, the fantasy of Indian people towards adult content could be well-analysed by the fact that they view 7.32 pages on each visit to porn sites. This is almost 3X higher than the global average page views per visit count.

top 10 states india highest porn content consumption 2014

Among the cities, surprisingly, Mizoram tops the chart with 8.47 page views per visit, beating Delhi, Maharashtra, West Bengal, and Karnataka – states having top cities in India by the number of maximum Internet users. Delhi follows Mizoram though, Meghalaya wins third place, depicting the fact that northeast Internet users are the greatest consumer of online porn content.

Porn Consumption in India: Sunny Leone Still the Most Favorite

The retired Canadian-born Indian porn star Sunny Leone is still the hot favorite of all porn content consumers in India. Despite her retirement from the porn industry in 2013, the lady still beats all her competitors on the Internet. She is followed by Lisa Anna and Priya rai.

But, above all of it, there is something more interesting; the porn content consumption in India is seasonal. Unlike any other country in the world, fascination towards adult content reportedly plunges during festival season – probably because of sacred days or people find no spare time to spend on the internet. During Diwali, traffic to porn websites drives down by 35.86%, while in Dussehra and New Year it drives down by 30%. On Republic Day and Independence Day, people find themselves blessed with extra relaxation time, consequently, traffic to the porn site jumps up by 2.6% and 5.8%, respectively.

Similarly, on weekends, particularly on Saturdays, the consumption of pornographic content is at its peak. However, in the United States, the United Kingdom, Brazil, and Germany, Monday happens to be the most relaxing day. In India, Sunday remains the leanest day from the perspective of the consumption of porn content.

You may be blaming – or appraising – Indian men for such an ‘outstanding performance’ in the online porn industry at a global level, women also have scored well. Nearly one-fourth of the porn site users coming from India are female, beating the world’s average of 23%. But that’s not the only surprising element; in a country where moral value and demographic culture is highly respected publicly, the most favorite categories for female users are lesbian, closely followed by gay.

This makes India the fifth largest consumer of porn content in the world, with the United States leading the list with 40% of total traffic. And, while the above statistics may leave you stunned, the Indian government is planning to impose a complete ban on porn content.

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