Social Ads Spend In The U.S To Reach $11 Billion By 2017! Locally Targeted Social Ads To Surpass The $3.6 Billion Mark. [REPORT]

We had discussed earlier about social ads spending across the globe, which was reported to be increasing steadily on a Q-O-Q basis in both developed as well as developing states. This is due to the increasing usage of networking...

Social Network Penetration : 75% Of The Internet Population Uses Networking Sites/Apps! Facebook Inc. (FB), QQ, WhatsApp Are The Most-Preferred! [REPORT]

Internet penetration rate across the globe is steadily rising day-by-day, so is the social network penetration (social media sites and messenger apps together) as users are getting acquainted with various networking sites like Facebook Inc. (NASDAQ:FB), Twitter Inc. (NYSE:TWTR),...

Digital Consumers In India 2013 : Android Dominates With 90% Of Smartphone And 88% Of Tablet Market Shares! [INFOGRAPHIC]

India is witnessing an exponential growth in terms of digital media usage as more people are consuming digital media and adopting latest trends in arenas like social media, mobile devices, OS preferences and a preferred web browser. India is...

Nearly 95% Of Fortune 500 Firms On Twitter Inc. (TWTR) Follow Atleast 1 User. Brand Humanization Vital To Sustain Long-Term Association! [REPORT]

Inevitability of social media presence is now a fact that brand marketers across the globe must live with, but very few have grasped the main essence or meaning of the word social media and are managing their social media...

YouTube And Twitter Inc. (TWTR) Have 30% And 37% Of Fake Following Respectively. Faking Reviews Is Now A Booming Business! [INFOGRAPHIC]

Creating fake profiles, increasing likes, fake followers, fake clicks, fake shares, fake reviews and fake accounts has now turned into a booming business. By 2014, more than 15% of social media reviews on various networking sites like Twitter Inc....

About 33% Of B2C and 20% Of B2B Firms Have Generated Revenue From Social Media [INFOGRAPHIC]

Brand marketers across the globe have realised the importance of various social media and online marketing techniques. But very few are able to estimate how much to invest or what are the possible returns from a particular investment, or...

More than 66% Of Internet Users In The U.K Are On Facebook Inc. (FB) [REPORT]

The social media titan Facebook Inc. (NASDAQ:FB) has a vast reach in the developed state of U.K with over 57% of the total population adopting the site for networking. Of the total population of 63 million odd, more than...

Social Login In Different Sectors : Facebook Inc. (FB) Dominates Retail And Media, LinkedIn Widely Used In The B2B Arena. [REPORT]

As we had discussed earlier, social login has totally changed the ability to register or log on to a website, replacing the former lengthy sign-up process by social identity of a user. With tremendous growth in usage of networking...

‘Mobile Social Media’ Strategy : A Mantra For Brands To Ensure Success!

A recent survey by Adobe showed that 71 percent of tablet and Smartphone owners access social media from their mobile devices. Not only does this affect how information is being received it's affecting how companies deliver their brand messages....

Facebook Inc. (FB) Users In The Age Group (18-34) In The U.S., Account For 48% Of All Users [STUDY]

February 4, 2014 marks the 10th anniversary of the U.S based social networking giant, Facebook Inc. (NASDAQ:FB) which has amazed over 1.189 billion users across the globe with its lucrative features and networking options, grabbing the attention of brand...
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From Gujia to Pichkaris: Indian Festivals are Shaping the Future of Quick Commerce

India is a land of festivals, and these festivals typically drive huge demand for food, groceries and various other...
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