Social Media Users Support Social Good [Study]

Social networking sites have literally brought the world together. It brings in a feel of unity. This unity can do lot more than we think of doing. Did you know that these sites would become a prominent element for...

Social Media Marketing Sees Gains From Facebook !! [Study]

Adopting social media marketing channel in your marketing is one of the best tactics to improve your business. Its said that marketing professionals world-wide focus on social marketing this year. And, social media spending as a percentage of marketing budgets will be increased to...

Tweets Drive TV Show Ratings !! [Study]

Multi-screening is a well known trend now, especially in Twitter. Twitter users are accepting this site even when they are watching TV. It’s true that Twitter is grabbing TV viewers and ‘dual screen’ are seen extensively nowadays. In addition,...

The Digital Marketing Trends For 2013 !! [Report]

For many who are still confused on what digital marketing channels should their companies have to invest, here we have brought a mix of many reports related to digital marketing trends for this year. This is a complete heap...

A Brief Note On How Twitter Has Successfully Completed Its 7 Years Journey !!

Twitter with its very unique style of 140 letters has truly magnetized its users. Today it has completed it 7 years of its birth. Here is a brief note on how Twitter completed its seven years of successful journey. I think this...

YouTube Sees One Billion “Unique” Visitors A Month: Gen C Contributes The Most !!

The way people consume content is changing. YouTube is their third-most used social service and it is leading service amongst all other video streaming websites. Consumers mostly use YouTube when it comes to online sites and services. 80% of consumers reported that they...

Smartphones And Tablets Are The Most Preferred Devices For Watching Video Contents !! [Study]

Smart devices like Smartphones and Tablets have changed the lifestyles of people around the world. Now, they are using the devices as “second screen”. Recently we had reported that its was really tough for people to keep themselves away from...

Facebook Posts Help Users To Bring On Positive Mood !! [Study]

Facebook is a giant of all social networking sites, which has one billion plus monthly users and it is the most used social networking site in India. It is said that the usage of social networking sites and discussion forums,...

Twitter Attracts Brands By Its New Ad Targeting Tools !!

Targeting marketing isn't a bad idea for brands. Last year Facebook had enhanced its promoted posts tool to target only certain group of users and moreover it target countries, so that brands can reach only those users who are relevant to...

Twitter Tribes: What You Tweet Is What You Are !! [Study]

Just a few days before  we had reported that Facebook Likes can reveal your gender, relationship status and much more about you, which you actually want to hide. A similar study about tweets was published in EPJ Data Science, scientists from...
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Quick Commerce War Heats Up: Can Flipkart Catch Zepto After the Failed Acquisition?

When a big company intends to enter a new business segment from scratch, it often prefers to acquire an...
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