Smartphones And Tablets Galore At CES 2014 : A Roundup Of The Very Best!

In continuation of the previous post on the CES 2014, here is a round-up of all the Smartphones and tablets that made headlines at the CES 2014: Asus ZenFone series: Asus introduce a series of value for money Smartphones called the...

Gaming Industry In India 2014: Lenovo Is Gamer’s Friend, Says Amit Chatrath – Product Manager Lenovo India [Interview]

The worldwide video gaming industry has seen a healthy 20 per cent growth, year-on-year, till now and is touted to reach $111 billion in 2015, crossing $100 billion figure in 2014. Mobile and PC gaming industry together will share 30% of...

Conversion Rate Optimisation (CRO): The Next Big Thing For Online Brands To Ensure Success, 90% Of Ad-Agencies Prioritised CRO As Key Factor [STUDY]

Majority of marketers spend in millions for advertising to attract fresh audience, but very few are able to contain the attracted brand fans for long-term association. Conversion Rate Optimisation (CRO) is important for any online firm to drive maximum...

Apple Inc. (AAPL) iPad Air vs iPad 4: The Difference Lies Under The Hood! [Video]

Apple Inc. (NASDAQ:AAPL) finally unveiled the much awaited new iPad with significant changes. After all the rumors the iPad Air is finally official and unlike the iPad 4, Apple has made the device more powerful but lighter and thinner...

Online Jewellery Industry In India Is Still In Its Nascent Stage, Says Nishant Nayak, V.P., eCommerce Gitanjali Gems [NTERVIEW]

Global ecommerce sales are expected to reach $1.22 trillion by end of 2013. This growth will surge up to $1.85 trillion by 2016 and Asia-Pacific region would emerge as the biggest ecommerce market worth $707 billion. China and India,...

Digital Video Ads Win Over TV Ads in Awareness And Engagement [STUDY]

Compared with TV, marketers say digital video ad is doing a better job of helping them achieve awareness and, especially, engagement goals. Targeting is one of digital video’s most important features, and marketers say they will spend more on...

The Evolution of YouTube: One To One Billion Monthly Active Users [Video]

The undisputed king of video content, YouTube has recently achieved much-awaited milestone of 1 Billion monthly active users. The online video sharing website, launched in 2005 and later acquired by Google Inc (GOOG) for US$1.65 billion in October 2006,...

A Facebook Like To Buy A Pepsi: Like Machine [Video]

It’s true; companies have been opting various technology-driven innovative campaigns for last few years to promote its products or services. And, renowned brands like Pepsi and Coca-Cola have moved a step further with such implementation. After much of buzz...

Sony Xperia Z Hands-On: A Better Pick Than Samsung Galaxy S4 and HTC One ? [Video]

Sony Corporation (ADR) (SNE) has apparently found the lost track to success with Sony Xperia Z. The Japanese electronics giant, struggled for last few quarters with its range of smartphones, is taking Smartphone industry titans Samsung and Apple head-to-head...

“Indian E-Commerce Companies Have Just Scratched The Surface”, Says Ram Kumar – Product Head, eBay India

Being as third largest country in terms of Internet users, India is witnessing explosive growth in E-Commerce space. Majority of Indian Startups are consuming the warmth of E-Business model to en-cash the brewing opportunities between 7 million Indian e-commerce...
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Quick Commerce War Heats Up: Can Flipkart Catch Zepto After the Failed Acquisition?

When a big company intends to enter a new business segment from scratch, it often prefers to acquire an...
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