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YouTubers are gaining access to a number of novel features to generate revenue from their videos as well as providing furtherance for user engagement. Fans of popular YouTube personalities can now show their support for their favourite creators, without...

Facebook has launched a new conversion measurement optimization system for direct response marketers to help them measure the ROI of their Facebook Ads. It measures user's relevant actions that are driven by people seeing advertisements on Facebook. The relevant actions include; like registrations,...