Email Marketing

Email remains to be one of the most effective means of reaching out to potential clients.  Whether you are selling B2B solutions or promoting new offers to consumers, your digital marketing campaign should always include email. As marketing budgets continue...

Email marketing is essential and is a significant part of current digital strategies. Email marketing reigns supreme when you need to enhance your sales figure and, at the same time, want low cost-per-acquisition. Though the fact is already known...

Email marketing has long been a staple instrument in the arsenal of many businesses. Contemporary marketing strategies have evolved over the past decade to include the likes of social media and influencer marketing. It is true that email marketing...

“Email is not going to disappear. Possibly ever. Until the robots kill us all.” - Paul Buchheit, creator and lead developer of Gmail. Email marketing is the most powerful way to connect with people. A report by Radicati Group shows...

The increasing impact of mobile in email is a sign that email marketing strategies need to be revisited. In our previous analysis, we explained it and also how Apple iPhone and iPad have emerged as two out of three...

The holiday shopping season consisting of - Thanksgiving Day, Cyber Monday and Black Friday are some of the biggest shopping days of the year. Brands roll out numerous lucrative deals and offers to attract customers. Brand advertisers have spent...

Social media sites like Facebook Inc. (NASDAQ:FB) and Twitter Inc. (NYSE:TWTR) might have revolutionized the advertising world for businesses of all kinds for top brands, SMBs, local brands and every other major sector, yet it lacks behind e-mail marketing...

Email marketing is on the rise, especially in terms of  brand building, purchase and more such closely related factors. Brands use Email marketing to keep their followers updated with news about the latest products, services and special festival offers...

As Social media came into picture it was thought that Email subscription will fall and social media will take over Email but Surprisingly, when it comes to Email Vs Social media 90% of online users are subscribers followed by fans...

Email is the most accepted tactic that is often dismissed as being too rudimentary for today’s focus on real-time information. Email marketing remains as the most neccesary element in the marketing strategies of businesses and organizations of all sizes. In a...