emarketer

The increasing shop-on-the-go trend is pushing retail mcommerce sales in US to reach grow at a record rate. Many believe that pandemic has played an important role in the rapid growth, experts believe that the trend is not going...

The retail eCommerce market in India is growing at commendable pace. The exploded smartphone adoption and deep penetration of high-speed mobile internet connectivity have emerged as the catalyst for the retail e-commerce boom in the country. According to the latest...

Real-time payments are fast gaining momentum when it comes to popularity! According to e-marketer, in 2020, RTP payment methods were widely used all across Asia-Pacific, with the biggest volume of transactions being observed in India, China, South Korea and Thailand. What...

As the coronavirus pandemic has lead healthcare authorities to discourage physical social contact as much as possible, the most popular mode of retail, namely brick-and-mortar retail has plunged to unprecedented depths. But given the salience of commerce in everyday life,...

Figuring out the lifestyle and consumption patterns of the current teen demographic or the core of Generation Z is all the rage among marketers globally as they are all set to become major decision-makers in the coming years. It’s...

Brands, nowadays, are investing more in mobile digital advertising as compared to desktop advertising. Thanks to increasing penetration of smartphone, apps and high-speed mobile internet. The latest report by eMarketer has revealed that all this shift in digital ad...

The above graph represents the growth in Netflix users in India, starting from 2016 to 2020. The total number of Netflix users in India is estimated to reach 26.6 million users by the end of 2020, showing a 111.7%...

The rising popularity of video content across all the social media platforms is a testimony to the fact that the future of digital marketing belongs to social video. According to e-Marketer forecast, digital marketers would invest lavishly in social video...

Fraudulent practises regarding app installs have been on the rise for some time now. As reported by e-marketer, the amount of mobile app install fraud has nearly tripled in the past 12 months. Let's have a look at this...

When India was facing the issue of currency change, at that time, mobile payment arrives and moonwalks in as the ‘Savior.' Back then, it could go by something that is the 'latest wrinkle', however, as of now, it is...